Accountable
Growth Leader & Integrator

I help CEOs, Founders, and Leadership Teams of early-stage B2B SaaS companies scale by clarifying their vision, streamlining operations, leveraging data for actionable insights, and building high-performing growth teams.

SaaS Companies that I’ve helped scale

As the CEO or founder of an early stage SaaS company . . .

You’re moving fast (or at least attempting) and wearing many hats all while trying to figure out how to operationalize your go-to-market and scale the business. Your growth has stalled or performing at an unacceptable rate and you may be feeling the pressure from your board or investors.

You likely fall into one or some of these buckets:

1.

Your teams are
constantly misaligned, leading to missed targets and inefficiency.

2.

Your scattered data makes it impossible to make informed decisions and your CRM needs TLC.

3.

Your customer onboarding is slow, and you're losing customers
too quickly.

4.

Your sales are flat or struggling to take flight and your GTM teams can’t figure out why.

What I do and How I add Value

As your Fractional Growth Leader
I work in the business so that you can work on the business

Building and scaling a SaaS company is tough, but you don't have to do it alone. I understand startups and know that sometimes you need a strategic partner and extra set of hands to drive growth and operations. I bring valuable insights and can jump in wherever needed.

As a seasoned Growth and Revenue Operations leader, I work closely with CEOs and leadership teams to improve alignment, customer acquisition, refine product-market fit, and optimize go-to-market strategies. I become an integrated part of your team, ensuring insights stay within the company and allowing you to focus on what matters most.

OPERATIONS

1. Align Your Teams for Success

As your fractional COO, I implement a tailored EOS framework that will synchronize your teams, improve communication, and set clear goals to reduce inefficiencies and achieve shared success.

2. Harness Data for Informed Decisions

I revitalize your tech stack and implement or enhance CRM and data warehouse solutions to organize and analyze data, providing actionable insights that enable strategic, growth-driven decisions.

GROWTH

3.Streamline Customer Onboarding

I bridge product with your revenue teams to refine customer acquisition strategies and streamline onboarding processes to reduce churn and build a loyal customer base.

4. Build RevOps to scale Revenue Generation

I develop a robust RevOps function to streamline your go-to-market processes and enhance revenue generation across marketing, sales, and CS.

Follow Me on LinkedIn

My name is Rodrigo Fernandez.

I’m a T-shaped leader with highly technical skills and deep domain expertise in scaling B2B SaaS.

My experience spans business operations, product, marketing, sales, and customer success.

Over the last twelve years, I’ve been fortunate to serve as Head of Growth for brands like Time Doctor and RBCx, the innovation arm of RBC Royal Bank of Canada.

I’ve built new ventures from scratch and led teams through pivotal growth phases – from doubling revenues to pioneering innovation.

Beyond these, I've consulted for over 20 companies across different sectors, helping them achieve significant MRR growth. This diverse experience has given me a unique perspective on what truly works in scaling SaaS companies.

Head of Growth

SaaS Consulted

5+

$350
MM

4X

23

MRR Generated

Industries

What founders and their teams say . . .

  • Kelly Emery - Founder | Troop

    "Rodrigo’s approach to optimizing our conversion rates and implementing go-to-market strategies made a real difference, helping us navigate growth challenges with a clear focus on achieving great results."

  • Liam Martin - Founder | Time Doctor

    “Rodrigo's leadership at Time Doctor was pivotal in driving product growth and operational excellence. He adeptly created and managed three key teams across 12 countries, nurturing an environment ripe for innovation and collaboration.”

  • Paul Jackson - Founder | Method

    “Rodrigo's impact at Method significantly propelled our product growth initiatives. His innovative restructuring of the marketing team to a performance-based model and implementing EOS directly supported our growth goals.”

  • Ruben Espinales - Founder | Procura

    "Rodrigo is a leader, coach and mentor—unique combination of traits that make him one of the most inspiring people I have worked with. I particularly appreciate his ability to lead global technical teams during ambitious growth targets."

  • Mark Rosin - CEO | FujiSpray

    Mark Rosin - CEO | FujiSpray

    Rodrigo’s leadership and unconventional go-to-market strategy positioned our company on an accelerated growth trajectory that we would have otherwise taken much longer to achieve.

  • John Barclay - CEO | SWIG

    John Barclay - President | SWIG

    Rodrigo spearheaded our re-branding and go-to-market strategy initiatives, significantly accelerating our company's growth trajectory. He also optimized internal processes, making it simpler for our underwriters and brokers to expedite business closures, thereby increasing productivity and speed.

Let’s get to work

With over 12 years of experience driving revenue and scaling operations in the SaaS industry, I offer a unique blend of strategic insight and hands-on expertise. My performance-based approach ensures that our collaboration delivers tangible results.

Explore how we can work together to achieve extraordinary growth by reading through the details below.

  • My engagements are primarily performance-based, ensuring that the value I bring aligns with the success we achieve together. There is a base fee, but most of my compensation is tied to achieving agreed-upon KPIs and targets. If I don't deliver at least 90% of our targets, you’ll receive a 50% refund of the base fee. Additionally, if targets are met or exceeded, a performance bonus ranging from 25% to 50% of the base fee is awarded. This commitment ensures that I am fully accountable and focused on maximizing the value of our partnership.

  • Effective communication is critical to success. All engagements include unlimited Email and Slack/MS Teams communication. Having built and managed teams across 20 countries and 10 time zones, I understand the importance of staying connected and ensuring clarity in all interactions.

  • To set the foundation for success, I provide a detailed 30/60/90 project plan as a first deliverable. This plan outlines our objectives, strategies, and key deliverables for the first three months. True growth takes time and commitment, so I require a minimum engagement period of three to six months to ensure we achieve meaningful results.

  • I seamlessly integrate with your existing team members, fractional talent, and outsourced services. My approach is flexible and adapts to your current practices and processes. By collaborating closely with your team, I ensure we leverage existing strengths while introducing new strategies for growth.

  • The best way to kick off our partnership is by diving in and doing real work. My focus is on learning quickly, eliminating risks and uncertainties, and driving your business forward. Let’s start with a clear plan, open communication, and a commitment to achieving outstanding results together.